what’s in a name?

From the Guardian’s reporting on the supplemental request for additional funds to fight the war in Iraq (emphasis mine):

The spending on the Iraq conflict alone is now approaching the cost of the Korean war, about $330bn in today's dollars. Meanwhile the cost of the overall "war on terror" - relabeled The Long War in the Pentagon - is already close to half a trillion dollars, and will soon equal that of the 13-year Vietnam war.

I am certainly upset by the amount spent on this war (see yesterday’s post), but I am, in a way, more dismayed by its new name. It just sounds like something you read about in your European History class.