Saturday, January 07, 2006

file under "new coke"



Maybe I’m just too old school for cool, but this seems like a really bad idea. I know Kodak needs to reposition its brand for the digital age, but to mess with one of the few thing you still have—an iconic and internationally recognized ID—seems to just cast the brand adrift before it has a signature product to replace analog/chemical film. Plus, the new logo sucks.

You know what else sucks? The future. That is if gizmodo’s comprehensive dump of gadgets from this year’s Consumer Electronics Show is any indication. I’m probably just not geeky enough to realize how a wireless washing machine monitor and a seven-foot TV screen are going to rock my paradigm.

The vibrating chocolate penis, however. . . . (But why only milk chocolate?)

1 Comments:

Blogger dnmiller said...

Wait till the Plaster Casters get ahold of this! and as far as the logo revision - i agree its terrible, seems like all the rage to rework classic and memorable brands - intel just did it too.

12:45 PM  

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