all this oversight makes me wet

Drew Weston has a nice piece up on TAP about building a stronger Democratic brand for the 2008 elections. While I find much of the advice sound, I think Weston’s parting shot misses the mark:

The only other prerequisite to building a coherent brand is to know what you stand for. That may be the hardest one of all.

Or maybe I should have said “doesn’t hold water.” Swim with me over to capitoilette and I will explain.